Mars 2032: Branding Concept
The year is 2032. Mars is an international colony. The United Nations has just approved the first intergalactic Olympic Games. A design company is hired by the UN to advertise and create buzz for the grand event. To create the Identity I Included color swatches from the Mars terrain. The year 2032 shows a sphere motif incorporating a geometric typeface. the additional spheres above create the Olympic rings but also represent Mars’ two moons.